Germany: Selling a lifestyle via cars

  • 1 minute read
Dan
  • 12/01/2015
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BMW i8

I had a layover in Munich, after so many times and they have this inside. of course, BMW = Germany.

Watch how product designers and marketers/advertisers drool and envy how the company is doing so good in selling a lifestyle, not an object.

 

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I'm a Canadian traveller and snowboarder (CASI 1). I am comfortable being uncomfortable and so I constantly push my limits by diving into new cultures, places, food, snowboard tricks, terrains, and overall constantly learning new skills, improving myself in all aspects and making sure I'm a better person than I was yesterday.
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